The Gen-Z growth layer: missions, squads, streaks and a score that ignores followers

Commission is why somebody signs up. It is not why they open the app on a Tuesday.

Six hubs

The whole operating system is re-cut into the six things a creator actually wants to do — Create, Grow, Earn, Play, Connect, Build — rather than the fifteen dashboard modules an operator thinks in. Nothing underneath changes; the map does.

Missions, and the rule that makes them trustworthy

A brand does not just say "share our product". It sets a mission, and there are ten kinds: create and earn, share and earn, bring a friend, viral challenge, local mission, sell and earn, review and earn, event mission, launch squad, ambassador.

Here is the rule that matters: every bounty is funded before the mission publishes. "Top 10 creators → £100 pool" is a debt the moment it is displayed. The worst case — every expected creator hitting every target — is computed and reserved up front, and a mission whose budget cannot cover it does not go live. Creators will have done the work by the time the money runs out, and "the pool was decorative" is the one thing a programme like this cannot survive.

Creator Score: results, not reach

Scored out of 1,000, from four counted components:

Conversion rate — 450 points

Missions finished — 250

Content kept up — 200

Volume — 100

Followers are not an input. There is nowhere to pass one.

The effect is the point: an 800-follower creator converting at 12% scores 945; an 80,000-follower creator converting at 0.2% scores 329. Below 25 counted actions it returns nothing at all and says a score there would be measuring luck.

XP for everything short of a sale

Views from a connected account, shares, qualified clicks, streaks and verified leads earn XP rather than cash. XP buys rank and access — Rookie, Creator, Rising, Pro, Elite, Icon — each unlocking higher-value campaigns and eventually direct brand proposals.

That split is what protects the economics. Cash comes only from a verified sale, so the merchant's margin is never spent on engagement that produced nothing. Progression the platform can give away for free is progression it can keep giving away.

Squads

Up to 25 creators, one leaderboard. A squad total is the sum of what its members actually earned — joining one creates no money, and any squad bonus is a funded mission reward like any other.

Trust, stated as facts rather than a score

Fraud checks are a list of things that either happened or did not, each saying what it means: buying through your own link, click duplication above 70%, a shared device, content deleted after the check, an implausible conversion rate. A stopped payout can be argued with as a fact rather than a number.

The money underneath

All of this sits on the commission ladder: 0.5% with no gate, 0.75% and 1% on the verified bands, and payouts that reach a phone in Kinshasa as easily as a bank in Leeds.

Creators start at the growth programme page and track their own money on My Earnings.